So many people try to sell their product or service ... but not Steve Jobs.
Steve was one of the greatest marketers in modern history because he worked very hard to not sell the product ... but rather the transformation the product delivered.
And because he did this so well, Apple stores generate more revenue per square foot than any other retail space in the country.
Here's one of the first ads Steve ran after he returned to Apple.
When you watch the ad, count the number of times the ad mentions Apple or an Apple product.
Here's the recording of today's Ad & Execution Strategy Call.
Today, we focused on Miguel's First-Time Offer to Family Stewards.
Here's the recording of today's Ad & Execution Strategy Call.
Today, we focused on Miguel's First-Time Offer to Family Stewards.
It’s bad when “Weird Al” Yankovic is mocking you. Or even worse when he writes a song mocking your mission statement.
Spend three minutes and 25 seconds watching Amish Paradise on YouTube and you’ll never listen to Coolio’s Gangsta’s Paradise the same again.
Then scroll down “Weird Al”’s hits until you find Mission Statement. Yes, he went there …
You thought the blade of “Weird Al”’s whit was reserved for recording artists. But he shreds corporate mission statements like a samurai delicatessen carves a stack of cold cuts. Is this scorn and derision deserved?
Watch the video and judge for yourself.
Most mission statements fit like a prom tuxedo. They seem suave and debonair at the time. But years later your kids will probably mock you over it.
Skip the future mocking and do something radical. Drop the corporate mumbo jumbo and speak from the heart. Make a soulful statement that fits only your business and none other. As Simon says, start with your “WHY.”...
It's counterintuitive, but you'll get the most clients and customers by pursuing a narrow niche.
The goal isn't alway volume. I'd say it's size and quality.
I believe the way you bait your hook determines the kind of fish you catch. But first, you need to determine the type of fish you want to catch.
In this example, I'll show how a business was able to refine their messaging by narrowing their focus on their ideal client.
